How to remove your Lovefilm account
Lovefilm uses at least two types of subscriptions that require different instructions. See https://www.lovefilm.com/help/dyn_faqs.html?editorial_id=1410 for detailed step-by-step guides through the process.
Basically, you have to return all your discs and select the “Cancel” options from the “My account” page. Depending on your account type, you can use the direct link: https://www.lovefilm.com/account/cancel
Direct removal link: https://www.lovefilm.com/account/cancel
Helpful Trick: Removing online data
Publicly visible text/images often aren’t properly removed even when you succeed in removing an account. Try editing or removing them manually before removing the account itself. If you’re unsure what happens to your tracks: this can be found mostly in the Terms of Service/Privacy Policy; otherwise you can always contact Lovefilm and ask personally. By the way, removal requests don’t necessarily mean your data will actually be removed (e.g. due to legal obligations).
Helpful Trick: Remove third-party logins
If you signed up for Lovefilm using a third-party login such as Facebook or Twitter, you probably want to revoke all access from Lovefilm. Click here to find out how.